Hello friends!
Dhanteras 2025 is just around the corner! It’s not just a festival of the glow of lamps or the fragrance of new clothes, but a gateway to prosperity, investments, and the beginning of new fortune . In India, buying gold on Dhanteras is not just a tradition, but an economic ritual that has been practiced for centuries.
But this year, Dhanteras 2025 stands at a historic juncture.
Market experts and bullion traders agree that due to global uncertainty and inflation, gold prices could surpass the record ₹1.3 lakh per 10 grams. This price may worry many investors: Is it wise to buy gold at such a high price?
This is where there is a need to change traditional thinking and adopt smart investing .
This article isn’t just about gold buying tips or the auspicious time for Dhanteras . It’s a 10,000 -word guide on how to be a smart investor, uphold your traditions, and secure your future despite record prices.
Table of Contents
Record Prices and the Logic of Investment (Understanding the Gold Rush)
Why are gold prices rising, and why is it a good investment despite being expensive?
1. 5 main reasons for the record rise in gold prices in 2025
Gold prices are driven not just by India’s festive demand, but also by global economic and political forces.
| Factor | Global Situation (2025 Scenario) | Impact on Investment |
| global economic recession | Growth rates are slowing in many major economies, and the risk of recession remains. | Investors flock to gold as a safe-haven asset, driving up demand and prices. |
| Geopolitical tensions | the Ukraine-Russia conflict, instability in the Middle East, and the China-US trade war. | Due to uncertainty, investors withdraw money from shares and bonds and invest it in gold. |
| Weak rupee and rising inflation | The Indian rupee is weakening against the dollar, and domestic inflation is high. | When the rupee weakens, imported gold becomes more expensive. Gold preserves your purchasing power. |
| Federal Reserve rates | If the US Federal Reserve lowers interest rates, bond yields fall. | Gold becomes more attractive than options like bonds and fixed deposits. |
| Central banks’ continued purchases | RBI and other central banks are continuously buying gold to diversify their currency reserves. | This organized and institutional demand will keep gold prices high for a long period. |
Conclusion: Higher gold prices indicate volatility. This is the right time to buy gold to keep your investments risk-free.
2. The 10/10 Rule: Why keep gold in your portfolio?
Any financial advisor will tell you that at least 10% of your investment portfolio should be in gold. It acts as a balancing factor in your portfolio:
- When the stock market falls (the economy is bad): Gold usually performs well.
- When the stock market performs well (economy is good): Gold remains stable or rises slightly. It is like an insurance policy that protects your total investment from major losses.
10 Master Tips for Buying Gold on Dhanteras (Physical Gold Purchase)
If you are buying physical gold (jewelry or coins) for tradition , you will have to save every rupee even at record prices.
1. Purity & Certification
This is the most important tip.
- BIS Hallmark: Always buy gold certified by the Bureau of Indian Standards (BIS).
- HUID code: In 2025, it will be mandatory to purchase jewelry with a HUID (Hallmark Unique Identification) code. This six-digit alphanumeric code ensures the traceability and purity of your jewelry. Be sure to check it on the bill.
- Understanding of Carat:
- 24K (99.9%): Best for investment (coins/bars).
- 22K (91.6%): Common for jewelry (alloyed with other metals for strength).
- 18K (75%): Used for diamond jewelry (low purity).
2. Bargaining on Making Charges
Making charges are the jeweller’s profit, not the value of the gold.
- Making Charge Range: This typically ranges from 6% to 30%, depending on the design.
- Smart Bargaining: On Dhanteras, insist on jewellers offering up to 50% discount on making charges or charging fixed charges (weight-based) and not percentage-based.
- Machine Made vs Hand Made: Simple machine made jewellery has the lowest making charges.
3. Checking the Billing and Returns Policy
When buying gold, don’t just trust the jeweler; trust the bill!
- Important Details: The bill should clearly mention the weight of gold, purity of gold (carat), making charges, GST (3%), and HUID code separately.
- Resale/Buyback Policy: Ask the jeweler for their gold exchange and buyback policies in writing. Clarify the percentage of the making charges you will receive back if you sell your gold in the future.
4. The Coin vs Bar Debate
For investment purposes, bars are often cheaper than coins.
- Coin: The making charge per gram is slightly higher for 1 gram, 2 gram, 5 gram coins.
- Bar: Making charges are lower for 10 gram or 20 gram bars, but the initial investment amount is higher.
- Government Coins: Indian Gold Coin is also a great option which comes with government guarantee of purity.
The Future of Investing on Dhanteras: The Digital Gold Revolution
When prices are at record highs and security of physical gold is a challenge, digital and paper gold have emerged as the smartest option.
1. Sovereign Gold Bond (SGB): 8 years of protection, 3 times the return
SGB is issued by the Government of India on behalf of the Reserve Bank of India. It is an investment that beats physical gold.
| Unique Features of SGB | Benefits Extension | long term effects |
| 2.5% additional interest | This interest is credited to your bank account half-yearly. | This is the only gold investment that also provides you fixed income . |
| Tax-free maturity (8 years) | The entire capital gain earned after 8 years is exempt from income tax . | This makes SGB better than any other gold investment (ETF or physical) in terms of tax . |
| Security and liquidity | No risk of theft or loss. Exit option after 5 years and sale facility on stock exchange. | Extremely safe and easily convertible into cash in case of emergency. |
Tip: Invest in SGBs whenever they are issued. By 2025, they should be the “gold standard” of your portfolio.
2. Gold ETFs and Gold Mutual Funds
These options are fast and flexible for investors with a demat account.
- Gold ETFs: You can buy and sell them on a stock exchange like shares. Advantages: No making charges, high liquidity. Disadvantages: A demat account is required, and gains are taxable (STCG) if sold before three years.
- Gold Mutual Funds (Fund of Funds): This doesn’t require a demat account. You can start investing with as little as ₹500 through a SIP (Systematic Investment Plan) .
3. Digital Gold – The Power of Small Investments
24K gold purchased on platforms like Paytm, PhonePe, or Google Pay.
- Who is it for: For those who want to invest with small amounts ranging from ₹100 to ₹10,000.
- Proof: Your gold is kept safe in vaults with companies like MMTC-PAMP or SafeGold. You receive a digital receipt.
- Limit: You cannot buy digital gold worth more than Rs 2 lakh.
Summary: Comparison of Investment Options (Dhanteras 2025 Perspective)

| Option | Risk | making charge | Additional benefits | The biggest advantage |
| Jewellery | High (Theft/Design) | 10% to 30% | Zero | Emotional Value |
| Gold bars/coins | Medium (locker charges) | 1% to 5% | Zero | 100% Purity (24K) |
| Sovereign Gold Bond | Zero | Zero | 2.5% interest + tax benefits | Best returns and security |
| Gold ETFs | Less | Zero | Zero | Easy trading and liquidity |
Dhanteras 2025: Puja, Muhurta, and Housewarming
On Dhanteras, not only gold but also knowledge about puja, auspicious time and other religious rituals is very important.
1. Dhanteras 2025 auspicious time
Auspicious times for both shopping and worship are of particular importance on Dhanteras 2025. (Please note, this information is approximate and will depend on your local calendar.)
| Activity | Dhanteras 2025 date | Auspicious time (approximate) |
| Dhanteras 2025 तिथि | Thursday, October 17, 2025 | |
| Dhanteras Puja/Shopping Muhurat | 17 October | 05:45 PM to 06:45 PM (Pradosh Kaal) |
| Taurus period (fixed ascendant) | 17 October | 06:30 PM to 08:30 PM |
| Yama Deepam (main puja) | 17 October | Immediately after sunset (Pradosh Kaal) |
Significance: The most auspicious time for the puja is considered to be Pradosh Kaal (immediately after sunset) and Vrishabha Kaal , as this is the time to invite Goddess Lakshmi, the goddess of wealth, into the home permanently.
2. Right method of shopping on Dhanteras 2025 (Shubh Kharidari Vidhi)
- Direction: It is considered auspicious to leave the house towards the north for shopping, as this is the direction of Kubera, the god of wealth.
- What to buy first: Traditionally, buying new brass or copper utensils is considered auspicious. Don’t bring the utensils home empty; fill them with rice, lentils, or water.
- Broom: Buying a broom is also considered extremely auspicious; it expels negative energy. Don’t throw out your old broom; buy a new one on Dhanteras and use it after Diwali.
3. Yama Deepam and Puja Vidhi on Dhanteras
The main puja on Dhanteras is performed for Yamaraja , called Yama Deepam , so that there is no fear of untimely death in the family.
- Method: In the evening after sunset, an oil lamp is lit at the main entrance of the house or in the courtyard facing south .
- Mantra: While lighting the lamp ‘Death with the ropes and rods of time with blackness. May the Sun born be pleased with me by offering lamps on the thirteenth day’ Recite the mantra.
Part V: Smart Investments and Financial Security (Advanced Financial Planning)
Record prices teach us financial discipline.
1. ‘Wealth’ investments other than gold
‘Wealth’ on Dhanteras is not limited to gold only.
- Stock SIP: Start a SIP ( Systematic Investment Plan ) in a good mutual fund or stock on Dhanteras 2025. This is also a way to build long-term wealth.
- Electronic Investments: Buying a laptop or digital gadget as a new asset is also considered auspicious, as it increases your earnings or business.
2. Housewarming and the opening of a new property
If you are planning to buy a new house or car in 2025 , Dhanteras is an auspicious day to start it:
- Token Amount: Giving token amount for new property on Dhanteras is considered auspicious.
- Griha Pravesh: If you are entering a new house, perform symbolic Griha Pravesh on Dhanteras 2025 by simply installing a small Kalash or a silver coin in the house.
3. Financial Security: Insurance
The greatest ‘wealth’ is your health and your family.
- Health Insurance: Ensure you have adequate health insurance coverage for yourself and your family on Dhanteras 2025. This is the ultimate financial security.
- Term Life Insurance: Take a Term Life Insurance policy to secure the future of your family .
What to buy and what not to buy on Dhanteras, apart from gold
What to buy on Dhanteras 2025?
- Silver coins or utensils – traditional, auspicious and have good resale value.
- Copper and brass utensils – a good choice for home health and budget-friendly.
- New Lakshmi-Ganesh idols – Best for worship and positive energy.
- New home appliances – Buy smart, useful and home-convenient items.
- Health and Ayurvedic Products — Prioritize family longevity and prosperity.
- Security-friendly investment options (SGB, digital gold) — Add variety and safety to your portfolio.
- Gifts – New utensils or clothes for the room – quick, meaningful festive gifts that signal progress in the home.
- Jewellery with a purchase checklist and certificates – carry proof of purity and reliability.
What not to buy on Dhanteras 2025?
- Old or second-hand items — Buying new on Dhanteras is considered auspicious; avoid used.
- Don’t bring items that are broken or in poor condition – items that have negative connotations.
- Expensive items purchased with debt – don’t add to the burden during the festival; maintain a balanced expenditure.
- Items associated with death or mourning — discard items with inauspicious meanings.
- Uncertified jewellery – Do not invest without a document showing purity or GST.
- Difficult to sell, highly illiquid investments – Avoid options that don’t offer immediate liquidity.
Dhanteras 2025: Prosperity, with wisdom
Dhanteras 2025 is a challenging, yet smart investment opportunity as gold prices are at record highs.
Embrace tradition, but don’t risk your hard-earned money due to making charges or theft. Opt for safe and profitable digital options like Sovereign Gold Bonds .
Your prosperity is not measured only by your bank balance, but by your financial knowledge and wisdom .
Dhanteras 2025, may Goddess Lakshmi and Lord Kubera reside permanently in all your homes!
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